What is site bounce rate?Bounce rate is the percentage of visits that leave after only visiting an entry page (such as a website page) versus the total number of visits generated。In popular view, that is, when the user visits the website, he does not visit the second page, and soon closes and leaves。

在SEO中，Website bounce rate is an important reference data，SEO is like a big net，Users are like fish，The fish we worked so hard to catch will finally come ashore，But the fish ran away，If we don't find out why，那么，Even if your website search engine does well，It can also be undone by a poor user experience，And if the website keeps the bounce rate high，那么，Even for a period of time，Related keywords even do page，It will fall down very quickly，所以，When a corporate website has a bounce rate of more than 70%，There's a lot of soul-searching to do。

As a corporate website, the bounce rate should be maintained within 40% of the normal value, of course, this bounce rate is natural traffic, rather than through bidding, advertising to attract traffic, while the site does not exist any "cheating" behavior, like some game sites that often do very false advertising。Excluding these bounce rates is considered the normal performance of the website。When the website user bounce rate of more than 70%, you need to do the site's own work, as well as a good self-check, the content of self-check mainly includes these several items:

Whether the page opening speed is normal

Practice proves，If the web page opens slowly，It is an important factor that causes users to leave immediately，Website design must be clear，Also use less JAVA programs，Many plug-ins take a long time to download，Some websites are because of these programs，The overall response speed of the website is slow，I can't even open the page，If this phenomenon exists on the website，Make immediate adjustments。

Website design, experience is good

I visited a child safety seat website today，This corporate website may have in mind that its products are aimed at children，So the website design is a little cartoonish，It's very well-intentioned，但是，Have you considered，Most people who buy child safety seats are adults，This web design feels a bit gilding the lily，And too babyish.，It's really awkward to browse。

The overall style and quality of the website are harmonious

From the overall color, logo, icon, background, frame...Each element of the creation is closely linked to the product, forming an integrated product style, increasing the establishment of the website in the product, and making the website users feel at ease and worthy of trust through the product effect。

There's readable content

Many corporate websites have content information this column, but, strangely, this easy to attract the attention of users of the option, usually placed in the middle or inconspicuous place。And in the column navigation is also written very vague, sometimes feel that perhaps the enterprise in the content of information are imported, copied copy others, so it is secretive。

besides，There are also problems with the content layout of some corporate websites，disorganization，The picture does not go to the middle，Small font，It looks awkward.，After all，Many users do not enter the website page first，It is a page of content collected by search engines，Your content is formatted in a way that makes it look bad，Is not the user quickly left。